jethwaney & Shrutijain. <br/><br/>
Advertising Management  Textual Documents 
By Jaishri jethwaney & Shrutijain 
 - 2nd Edn. 
 - London  Oxford Universsity Press 
 - 651pg:  index ill;  30cm. 
<br/><br/><label>ISBN: </label>9780198074120 
<br/><br/><label>Subjects--Index Terms: </label>Media & Advertising Advertising Management G-Media 
<br/><br/><label>Dewey Class. No.: </label>659.1