Wimmer , Roger D. .

Mass Media Research:Processes,Approaches and Applications / Textual Documents Roger D. Wimmer & Joseph R.Dominick. - Ist ed. / - New Delhi : Cengage Learning India Private Limited , 2006. - 390pg ; 20cm.

13:978-81-315-0575-5

Masscommunication Deptt- Masscommunication Mass Media Research

302.23 / Wi 716 Ma