Wimmer , Roger D. . <br/><br/>
Mass Media Research:Processes,Approaches and Applications /  Textual Documents 
Roger D. Wimmer & Joseph R.Dominick. 
 - Ist ed. / 
 - New Delhi :  Cengage Learning India Private Limited ,  2006. 
 - 390pg ;  20cm. 
<br/><br/><label>ISBN: </label>13:978-81-315-0575-5 
<br/><br/><label>Subjects--Index Terms: </label>Masscommunication Deptt- Masscommunication Mass Media Research 
<br/><br/><label>Dewey Class. No.: </label>302.23  / Wi 716 Ma