Rowse, Edward J. . <br/><br/>
Fundamentals of Advertising /  Textual Documents 
Edward J.Rowse & Louis J.Fish. 
 - 1st ed. / 
 - Washington, D.C. :  South Western Publishing Co. ,  Nd. 
 - 375p. :  ill ;  22cm . 
<br/><br/><label>Subjects--Index Terms: </label>Advertising G-Technology 
<br/><br/><label>Dewey Class. No.: </label>659.1  / R 799 F