Malhotra, Naresh K. . <br/><br/>
Marketing research: an Applied Orientation /  Textual Documents 
Naresh K. Malhotra. 
 - 4th ed. / 
 - Delhi :  Pearson ,  2003. 
 - xxvi,796p. :  ill ;  24cm . 
<br/><br/>Index 
<br/><br/><label>ISBN: </label>81-7808-368-X 
<br/><br/><label>Subjects--Index Terms: </label>Economics G-Economics 
<br/><br/><label>Dewey Class. No.: </label>330  / MAL MA